Sampling

  1. Explore political TikTok (ask people from community)
  2. Create a list of around ~100 accounts and manually label by ideology
  3. Create a list of political hashtags (~150 hashtags)
  4. Sample TikToks that mentioned political hashtags (~33k TikToks)
  5. Create a list of accounts that mentioned political hashtags (~1000 TikTokers)
  6. Label all accounts by ideology and content
  • In total: +965 accounts identified as either right or left leaning
  1. Get all TikToks from +965 political accounts
  • In total: +228k TikToks

Descriptives

Number of TikToks

## [1] 252046

Number of Unique TikTokers

## [1] 982

Top 10s Accounts

Most Followed Accounts

Most Diggs

Most Videos

Time Series (per Week)

Weekly TikToks

Diggs per Week (Median)

Plays per Week (Median)

Comments per Week (Median)

Diggs per Week (Sum)

Plays per Week (Sum)

Comments per Week (Sum)

#biden

#lgbt

#bernie

#maga

#trump

Time Series (cumulative)

Total TikToks

Total Diggs

Total Plays

Total Comments

#biden

#lgbt

#bernie

#blacklivesmatter

#alllivesmatter

#maga

#trump

Distributions (User-Level)

Followers

Plays

Diggs

Comments

Text Analysis

Top Words in TikTok Bios

Top Words in TikTok Descriptions

Top TikTok Music

Distributions (TikTok-Level)

Duration

Comparisons

Mentions network

Graph shows mention network of TikTok users (mentions often happen when people duet each other). When a right-leaning TikToker mentions another right-leaning TikToker the line is red. For intra left-leaning connection it’s blue. Mentions across party lines are purple.

In the lower-right cluster there is a conservative TikToker @nickvideos who is being piled on by a lot of liberal TikTokers

Duration until 90% of Comments

Distributtion

Log-Scaled

Left-Right Comparison

Labeled User in Hahstag

Cumulative TikToks by political Hashtag

Cumulative TikToks per User

Distribution

Log-Scaled